From YOUNIQ to Linked Living to JOYN – This is how we can describe the development of UPARTMENTS Real Estate GmbH. We have managed and operated student and serviced – as well as business apartments, since 2009.
We started out with the YOUNIQ brand – and, today, we manage 14 YOUNIQ student apartment buildings at nine sites throughout Germany. YOUNIQ is fully aligned to its student target group and offers apartments with an average size of 22 m², fully furnished with a kitchen and bathroom; moreover, there is a launderette and a gym and, of course, there are also community lounges. The rent depends on the site and the size of the apartment – it is an all-in rent, including all utility and common charges, as well as internet access. Moreover, a YOUNIQ scout is available on site to answer the students’ questions and to solve problems every day. Today, more than 2,500 students are part of the YOUNIQ community and have found a home here.
Linked Living goes one step further – here you will meet students, graduate students, young university professors as well as business people, creative minds and young professionals. Linked Living offers student and business apartments under one roof – in premium locations in German and Austrian cities. The concept resembles the YOUNIQ concept: perfect furnishings, many community areas, a professional fitness studio and on-site support provided by a scout. The minimum rental term is six months.
“Don’t leave your life at home” is our leitmotif: JOYN is an innovative offer for Serviced Living, which provides temporary living to a new generation of business travellers all over Europe. Representing JOYN as an experience, not simply as a brand for temporary stays, we enter the young and growing segment of Serviced Living with our latest category of micro living. JOYN offers a range of positive and relevant features with a recognizable and outstanding interior design as well as different innovative services, a vivid community and best access to whatever the respective city has to offer. The lease term is from one day to a maximum of six months.
Over recent years, the willingness to pay a monthly rent (including heating) of more than € 400 has increased by more than 18%. Today, awareness of the fact that adequate living space comes at a proportionate price is much higher than it was in 2009.
The disposable monthly net income of students has hardly changed in the last few years. There has only been a slight shift in the category below € 499 and above € 1,000.
2016: More than three quarters of those surveyed find the YOUNIQ apartments and furnishings attractive and can imagine moving into a YOUNIQ property.
(based on a 2016 Forsa survey of qualified professionals and executives)
The survey regarding services has shown that 87% of those surveyed wanted simple and reliable booking with 73% also emphasising the option of booking online. Moreover, 73% requested laundry service, while 71% wanted a breakfast offer. In addition, a towel and laundry service was also assessed as being important. There should also be a luggage storage room and reception staffed during normal business hours.
We are always happy to hear from you. In a personal meeting, we can identify your requirements and listen to your ideas more easily – and come to an agreement on a possible cooperation. Contact us.